Another bestseller was the Armenian translation of Charles Aznavour’s autobiographical piece titled With A Soft Whisper, which instantly flew off the shelves of Yerevan’s bookstores.Ĭhildren’s books from Armenian publishing houses were also in demand this year. This year, Syune Sevada’s Dependency, published in April 2019 was one of the most popular additions. In Mary Poghosyan’s opinion, the rise in demand for Armenian authors results from their increased activity on social media, as well as the numerous face-to-face events organized by the authors where readers get the chance to interact with them. Other contemporary Armenian writers, Gurgen Khanjyan, Arpi Voskanyan, Aram Pachyan and Grig, most of them in their 20s and 30s, remain amongst Armenia’s most beloved authors. She mentions that people often ask for these books without caring for their contents, but simply buying them because they are popular.Īccording to November 2019 statistics from the bookstore chain Noyan Tapan, the young Armenian author Aram Avetis’s Architectural Mutation outdid all other books. Mary Poghosyan approaches customers who only go for bestsellers with hesitation. Ironically, this anti-consumerist book was also the one which sold the most this year and brought a lot of revenue to Robin Sharma. This year, Robin Sharma’s anti-consumerist book titled The Monk Who Sold His Ferrari was added to the list, which is a “business fable” about a 25 year old lawyer who abandons his career, sells his Ferrari and heads for the woods. Mark Manson’s The Subtle Art of Not Giving a F*** has stayed on the list of best-sellers in Armenia since its translation into Armenian. It seems that this year Armenians were in desperate need of motivational and self-help books. Both books were warmly welcomed by the Armenian public. This year, she was back with her new book called Girl, Stop Apologizing. Girl, Wash Your Face by American writer Rachell Hollis was released last year. “The bestsellers of NewMag Publishing House are almost always the bestsellers in our store, too,” notes the bookseller at Artbridge, a cafe-bookstore in the center of Yerevan. From international bestsellers translated into Armenian, to books about esotericism, 2019 was full of various books that sparked the imagination of the Armenian reader. “From the moment the customer walks through the door, I already know what type of book he will ask for,” says Mary Poghosyan, the saleswoman at Bookinist, a bookstore in Yerevan.
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